Branding

Display your brand prominently in the expo hall and drive more traffic to your booth!

• Located in Exhibit Hall above each aisle

DELIVERABLE SPECS

• Suggested Content: Banner should contain sponsor logo and booth number
• Dimensions: 60” W X 120" H (double-sided)
• Resolution: 300 dpi (dots per inch)
• File format: Vector Artwork (.eps or .ai). Include a PDF as well for IFT reference
• Deadline: May 7, 2027

Keep your brand top of mind for IFT FIRST attendees by securing this exclusive opportunity to advertise on conference totes, used every day by 7,000 attendees.

• Sponsor responsible for design, production and shipping 
• Sponsor to send a proof of the bag/image for approval prior to production.

• NOTE: Sponsor must send IFT a proof of the bag design for approval by April 2, 2027. 
• NOTE: Sponsor will produce and ship bags to IFT Advanced Warehouse by June 15, 2027.

Keep your brand top of mind for IFT FIRST attendees by securing this exclusive opportunity to advertise on our badge lanyards, used every day by over 7,000 attendees.

• Company logo and booth number in 1 color around lanyard, double-sided
• Lanyards will be used for all attendee registration categories
• IFT responsible for production and shipping

DELIVERABLE SPECS

• Dimensions: 5/8” x 36” (double-sided)
• Resolution: 300 dpi (dots per inch)
• File format: Vector Artwork (.eps or .ai). Include a PDF as well for IFT reference
• Note: Also provide a high-resolution logo for signage
• Deadline: March 5, 2027

Get your brand and key marketing messages in front of thousands of IFT FIRST attendees as they arrive and depart each day. This eye-catching, prominently displayed banner is printed double-sided with your messaging.  

• Level 2.5 (hung from Level 4 railing -dangles below IFT Welcome Banner)
   

DELIVERABLE SPECS  

• Dimensions: 30' W x 7' H (includes 4" poll pockets top/bottom) (Double Sided)
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference.
• Deadline: May 7, 2027

Get your brand and key marketing messages in front of thousands of IFT FIRST attendees with an eye-catching, prominently displayed printed banner ad. 

• Level 3 (diagonal to North Hall)
   

DELIVERABLE SPECS  

• Dimensions: 20' W x 7' H (includes 4" poll pockets top/bottom) 
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference.
• Deadline: May 7, 2027

Get your brand and key marketing messages in front of thousands of IFT FIRST attendees with an eye-catching, prominently displayed printed banner ad. 

• Level 3 (over entrance to Exhibit Hall)
   

DELIVERABLE SPECS  

• Dimensions: 20' W x 7' H (includes 4" poll pockets top/bottom) 
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference.
• Deadline: May 7, 2027

Opportunity Details 

• A = 20’ wide x 7’ high
• Single sided banner
• 4” pockets top and bottom
• Hung from beam above
• Located in the Grand Concourse at entrance to Hall A
• Sponsor is responsible for providing artwork (300-DPI EPS)
• IFT will send a proof of the banner to sponsor prior to production for approval
• Artwork is due by May 7, 2027

Get your brand and key marketing messages in front of thousands of IFT FIRST attendees with an eye-catching, prominently displayed printed banner ad. 

• Level 3 (over entrance to Exhibit Hall)
   

DELIVERABLE SPECS  

• Dimensions: 20' W x 7' H (includes 4" poll pockets top/bottom) 
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference.
• Deadline: May 7, 2027

Get your brand and key marketing messages in front of thousands of IFT FIRST attendees with an eye-catching, prominently displayed printed banner ad. 

• Level 3 (diagonal to North Hall)
   

DELIVERABLE SPECS  

• Dimensions: 20' W x 7' H (includes 4" poll pockets top/bottom) 
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference.
• Deadline: May 7, 2027

Get your brand and key marketing messages in front of thousands of IFT FIRST attendees with an eye-catching, prominently displayed printed banner ad.  

• Level 1 – 2.5 (along stairway)
• Raised above the railing on truss stands 
  
  DELIVERABLE SPECS 
• Dimensions: 15' W x 10' H  (includes 4" poll pockets top/bottom)
• Resolution: 300 dpi (dots per inch). Full Bleed is ok. 
• File format: Vector Artwork (.eps or .ai). Include a PDF as well for IFT reference
• Deadline: May 7, 2027 

Get your brand and key marketing messages in front of thousands of IFT FIRST attendees with an eye-catching, prominently displayed printed banner ad. 

• Level 1 – 2.5 (along stairway)
• Raised above the railing on truss stands 

DELIVERABLE SPECS  

• Dimensions: 15' W x 10' H  (includes 4" poll pockets top/bottom) 
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference 
• Deadline: May 7, 2027 

Get your brand and key marketing messages in front of thousands of IFT FIRST attendees with an eye-catching, prominently displayed printed banner ad. 

• Level 1 – 2.5 (along stairway)
• Raised above the railing on truss stands
  
  DELIVERABLE SPECS  

• Dimensions: 15' W x 10' H  (includes 4" poll pockets top/bottom) 
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference.
• Deadline: May 7, 2027 

Get your brand and key marketing messages in front of thousands of IFT FIRST attendees with an eye-catching, prominently displayed printed banner ad. 

• Level 2.5 (hung from Level 3 railing)
   

DELIVERABLE SPECS  

• Dimensions: 20' W x 7' H (includes 4" poll pockets top/bottom) 
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference.
• Deadline: May 7, 2027

Get your brand and key marketing messages in front of thousands of IFT FIRST attendees with an eye-catching, prominently displayed printed banner ad. 

• Level 2.5 (hung from Level 3 railing)
   

DELIVERABLE SPECS  

• Dimensions: 20' W x 6' H (includes 4" poll pockets top/bottom) 
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference.
• Deadline: May 7, 2027

Get your brand and key marketing messages in front of thousands of IFT FIRST attendees with an eye-catching, prominently displayed printed banner ad. 

• Level 2.5 (hung from Level 3 railing)
   

DELIVERABLE SPECS  

• Dimensions: 20' W x 7' H (includes 4" poll pockets top/bottom) 
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference.
• Deadline: May 7, 2027

Get your brand and key marketing messages in front of thousands of IFT FIRST attendees with an eye-catching, prominently displayed printed banner ad. 

• Level 2.5 (hung from Level 3 railing)
   

DELIVERABLE SPECS  

• Dimensions: 20' W x 7' H (includes 4" poll pockets top/bottom) 
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference.
• Deadline: May 7, 2027

Get your brand and key marketing messages in front of thousands of IFT FIRST attendees with an eye-catching, prominently displayed printed banner ad. 

• Level 2.5 (hung from Level 3 railing)
   

DELIVERABLE SPECS  

• Dimensions: 20' W x 7' H (includes 4" poll pockets top/bottom) 
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference.
• Deadline: May 7, 2027

Get your brand and key marketing messages in front of thousands of IFT FIRST attendees with an eye-catching, prominently displayed printed banner ad. 

• Level 2.5 (hung from Level 3 railing)
   

DELIVERABLE SPECS  

• Dimensions: 20' W x 7' H (includes 4" poll pockets top/bottom) 
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference.
• Deadline: May 7, 2027

Get your brand and key marketing messages in front of thousands of IFT FIRST attendees with an eye-catching, prominently displayed printed banner ad. 

• Expo Hall (East side of the A1 Food Pod) 
   

DELIVERABLE SPECS  

• Dimensions: 40' W x 5' H (includes 4" poll pockets top/bottom) 
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference.
• Deadline: May 7, 2027

Get your brand and key marketing messages in front of thousands of IFT FIRST attendees with an eye-catching, prominently displayed printed banner ad. 

• Expo Hall (West side of the A1 Food Pod) 
   

DELIVERABLE SPECS  

• Dimensions: 40' W x 5' H (includes 4" poll pockets top/bottom) 
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference.
• Deadline: May 7, 2027

Be the first thing on attendees’ minds as they walk through the doors of IFT FIRST by securing branding at the entrance to the event venue. 156 total clings (108 double-sided clings for regular doors and 48 single-sided clings for revolving doors).

Gate 4 Door Clings – S1-CL31 

• Grand Concourse/Transportation Gate 4 (Taxi/Rideshare)
• Revolving Doors – 2  |  Standard Doors - 2  

Gate 3 Revolving Door Clings – S1-CL2-5 

• Grand Concourse/Transportation Gate 3 (Shuttle Bus)
• Revolving Doors – 4  |  Standard Doors - 16   

Gate 2 Revolving Door Clings – S1-CL8-9  

• Grand Concourse/Transportation Gate 2 (Shuttle Bus)
• Revolving Doors – 6  |  Standard Doors - 32   

Hyatt Regency McCormick Place Door Clings – S1-CL32 

• Grand Concourse/doors to Hotel from Convention Center
• Standard Doors - 4 

DELIVERABLE SPECS  

• Dimensions: 
  • Standard Doors: 20” W x 20" H  |  Revolving Doors: 28” W x 28" H 
  • Single-sided phototex / window cling (1 panel per door on revolving doors/ 1 panel on both sides of standard doors)  
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• Note: IFT creates artwork. This item does not include the sponsor’s booth number
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference.
• Deadline: May 7, 2027

Let attendees take in your message as they ride up and down the Convention Center escalators.

• Two single-sided runners
• Four double-sided clings (8 total panels at top and bottom of escalator)
• South Building, Level 2.5 up to Level 3 

DELIVERABLE SPECS  

• Dimensions: 
  • Double-sided cling - 36” W X 22" H (qty 8) 
  • Single-sided runner - 14” W X 432" H (qty 2) 
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference.
• Deadline: May 7, 2027

Let attendees take in your message as they ride up and down the Convention Center escalators.

• Two single-sided runners
• Four double-sided clings (8 total panels at top and bottom of escalator)
• South Building, Level 1 up to Level 2.5 

DELIVERABLE SPECS  

• Dimensions: 
  • Double-sided cling - 36” W X 22" H (qty 8)   
  • Single-sided runner - 14” W X 432" H (qty 2)
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference.
• Deadline: May 7, 2027

EXCLUSIVE! 

Use 6 panels of artwork to craft your message.

• South Building, Level 3

DELIVERABLE SPECS  

• Dimensions: 83” W x 29.5” H (qty 6)   
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference.
• Deadline: May 7, 2027

Custom branding of hotel key card sleeve (with standard hotel keys) at 4 largest IFT hotel properties. Covers 1,000 rooms.

DELIVERABLE SPECS  

• Dimensions:
  • Final Folded Size: 2.375” W x 3.5” H 
  • Final Flat Area: 5.32” W x 4.28” H 
  • Front: 2.99” W x 2.13” H 
  • Back: 2.10” W x 1.88” H 
   
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference.
• Deadline: May 7, 2027

Make a statement on the Expo Hall floor with this large, double-sided tower that will sit in the intersection of major aisles.  The QR code on the stand will direct to the sponsor’s page on the mobile app. Sponsor will design 1M x 3M sign and IFT will design the smaller QR code sign. 

• Each sponsored tower will be located in a high traffic area within the Expo Hall

DELIVERABLE SPECS  

• Dimensions:  
  • 48” W x 119.5” H (double-sided). Each side can be different. 
  • NOTE: The stand/frame covers a portion of the graphic (9” W x 90” H). Please avoid foreground graphics and text in this area. 
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference.
• Deadline: May 7, 2027

Sponsor one of our several show floor tours. In addition to stops along the show floor, the group will stop at your booth and you can make a 5-minute presentation. Sponsorship includes a “lollipop” sign with your logo on it.  

• Host a 5-minute booth presentation specifically for tour attendees
• IFT will work with you on specific tour and presentation time

DELIVERABLE SPECS (sign only) 

• Dimensions: Contact IFT for sign design specifications
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference.
• Deadline: May 8, 2026

Capture the attention of thousands of IFT FIRST attendees as they ride shuttle buses to and from the event. This opportunity will allow you to play a 3-minute video on at least 60% of our IFT FIRST shuttle buses.

DELIVERABLE SPECS  

• DVD Format: +R DVD 
• Quantity: 54 DVDs 
• Video Length: 3 minutes (IFT suggests creating a video without audio).
• Shipping: Sponsor will ship to IFT Advanced Warehouse by deadline.
• Deadline: June 19, 2027

Everyone loves free swag! Increase visibility for your brand and drive more traffic to your booth by handing out branded gifts or promotional items to attendees as they arrive at the event.

There are two sponsorship opportunities: (Monday Morning/Tuesday Morning):

• Sponsor to provide 750-1,000 branded giveaways (can include logo and booth #)
• Sponsor representatives to hand out their giveaways in McCormick Place South Building, on level 2.5
• IFT to approve giveaway item in advance

Up to 2 sets of 3 stacked cubes on the Main Floor, Level 1, near fountains

• Each cube offers 4 panels (up to 12 different panels per stack)
• South Building, Level 1

DELIVERABLE SPECS  

• Dimensions:  36” W x 36” H (4 panels x 3 cubes)  
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference.
• Deadline: May 7, 2027

Up to 2 sets of 3 stacked cubes on Level 3 Outside the Expo Hall

• Each cube offers 4 panels (up to 12 different panels per stack)
• South Building, Level 3

DELIVERABLE SPECS  

• Dimensions:  36” W x 36” H (4 panels x 3 cubes)  
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference.
• Deadline: May 7, 2027

Up to 3 sets of 3 stacked cubes on the Grand Concourse

• Each cube offers 4 panels (up to 12 different panels per stack)
• South Building, Level 2.5

DELIVERABLE SPECS  

• Dimensions:  36” W x 36” H (4 panels x 3 cubes)  
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference.
• Deadline: May 7, 2027

Give your brand messaging a boost with our stair riser graphic packages. 

• Branding front of steps
• 12 risers/steps total
• South Building, Level 2.5 up to Level 3 

DELIVERABLE SPECS  

• Dimensions:  21’-4” W x 6” H (per stair/riser)  
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference.
• Deadline: May 7, 2027

Give your brand messaging a boost with our stair riser graphic packages. 

• Branding front of steps
• 12 risers/steps total
• South Building, Level 2.5 up to Level 3 

DELIVERABLE SPECS  

• Dimensions:  21’-4” W x 6” H (per stair/riser)  
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference.
• Deadline: May 7, 2027

Give your brand messaging a boost with our stair riser graphic packages. 

• Branding front of steps
• 9 risers/steps total
• South Building, Level 1 up to Level 2.5 

DELIVERABLE SPECS  

• Dimensions:  21’-6” W x 5.5” H (per stair/riser)  
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference.
• Deadline: May 7, 2027

Give your brand messaging a boost with our stair riser graphic packages. 

• Branding front of steps
• 9 risers/steps total
• South Building, Level 1 up to Level 2.5 

DELIVERABLE SPECS  

• Dimensions:  21’-6” W x 5.5” H (per stair/riser)  
• Resolution: 300 dpi (dots per inch). Full Bleed is ok.  
• File format: Vector Artwork (.eps or .ai).  Include a PDF as well for IFT reference.
• Deadline: May 8, 2026

Get your brand out in front of every attendee onsite. As they login to the Conference WiFi network, they’ll be presented with your website and messaging. Includes signage throughout the Center with your logo.

DELIVERABLE SPECS  

• Password:  Choose your custom password (i.e. “SponsorLovesIFT”)
• Redirect URL: Website that will open after attendee logs into the network. 
• Deadline: May 8, 2026