Digital & Media

Promote your company, products, services, and booth number to approximately 10,000 engaged prospects/registrants. Each email includes up to 5 sponsor placements. Placement on email is determined based on when full payment is received.  

• Sent week of July 6th  
• The “from” address in email will appear as “IFT (noreply@ift.org)”

2025 performance:  

• Open Rate: 24% average 
• CTR:   
  • June: .28% average CTR
  • July: .13% average CTR   

DELIVERABLE SPECS  

• Company Name 
• Booth Number
• Logo (150+ dpi) as a PNG or JPG
• Redirect URL for your logo
• 75-word (or less) description
• Deadline: June 15, 2026

Promote your company, products, services, and booth number to approximately 10,000 engaged prospects/registrants. Each email includes up to 5 sponsor placements. Placement on email is determined based on when full payment is received.  

• Sent week of June 29th  
• The “from” address in email will appear as “IFT (noreply@ift.org)”

2025 performance:  

• Open Rate: 24% average 
• CTR:   
  • June: .28% average CTR
  • July: .13% average CTR   

DELIVERABLE SPECS  

• Company Name 
• Booth Number
• Logo (150+ dpi) as a PNG or JPG
• Redirect URL for your logo
• 75-word (or less) description
• Deadline: June 8, 2026

Promote your company, products, services, and booth number to approximately 10,000 engaged prospects/registrants. Each email includes up to 5 sponsor placements. Placement on email is determined based on when full payment is received.  

• Sent week of June 22nd  
• The “from” address in email will appear as “IFT (noreply@ift.org)”

2025 performance:  

• Open Rate: 24% average 
• CTR:   
  • June: .28% average CTR
  • July: .13% average CTR   

DELIVERABLE SPECS  

• Company Name 
• Booth Number
• Logo (150+ dpi) as a PNG or JPG
• Redirect URL for your logo
• 75-word (or less) description
• Deadline: June 1, 2026

Promote your company, products, services, and booth number to approximately 10,000 engaged prospects/registrants. Each email includes up to 5 sponsor placements. Placement on email is determined based on when full payment is received.  

• Sent week of June 15th  
• The “from” address in email will appear as “IFT (noreply@ift.org)”

2025 performance:  

• Open Rate: 24% average 
• CTR:   
  • June: .28% average CTR
  • July: .13% average CTR   

DELIVERABLE SPECS  

• Company Name 
• Booth Number
• Logo (150+ dpi) as a PNG or JPG
• Redirect URL for your logo
• 75-word (or less) description
• Deadline: May 25, 2026

Include your banner as part of the FIRST preview and wrap up issues of Food News Now.

• Email will include up to 3 sponsored banner ads
• Placement on email is determined based on when full payment is received
• IFT will send email to approximately 34,000 IFT FIRST attendees and Food News Now newsletter subscribers on the weeks of July 6 and July 20

2025 performance:  

• PREVIEW
  • Open Rate: 42% average 
  • CTR:  .76% average 

• WRAP UP
  • Open Rate: 40% average 
  • CTR:  .41% average

DELIVERABLE SPECS  

• Dimensions: 600 px W x 100 px H 
• Max File Size: 50kb 
• File format: PNG, JPG, GIF (non-animated)
• URL: Provide a URL (with tracking codes) to link banner ad to
• Deadline: June 15, 2026

Include your sponsored content as part of the FIRST preview and wrap up issues of Food News Now.

• Email will include up to 3 sponsored content placements
• Placement on email is determined based on when full payment is received
• IFT will send email to approximately 34,000 IFT FIRST attendees and Food News Now newsletter subscribers on the weeks of July 6 and July 20

2025 performance:  

• PREVIEW
  • Open Rate: 42% average 
  • CTR:  .89% average 

• WRAP UP
  • Open Rate: 40% average 
  • CTR:  .43% average

DELIVERABLE SPECS  

• Headline: 100 characters (with spaces) max
• Body Copy: 200 characters (with spaces) max
• Image
  • Format: PNG, JPG, GIF (non-animated)
  • Dimensions: 500 x 500 px
  • Max File Size: 50kb 
• URL: Provide a URL (with tracking codes) to link Headline and "Read More"
• Deadline: June 15, 2026

Include your banner as part of the FIRST show week issues of Food News Now.

• Email will include up to 3 sponsored banner ads
• Placement on email is determined based on when full payment is received
• IFT will send email to approximately 34,000 IFT FIRST attendees and Food News Now newsletter subscribers on the weeks of July 12, 13, 14, 15 & 16

2025 performance:  

• Open Rate: 40% average 
• CTR:  .35% average 
  
  

DELIVERABLE SPECS  

• Dimensions: 600 px W x 100 px H 
• Max File Size: 50kb 
• File format: PNG, JPG, GIF (non-animated)
• URL: Provide a URL (with tracking codes) to link banner
• Deadline: June 15, 2026

Include your sponsored content as part of the FIRST show week issues of Food News Now.

• Email will include up to 3 sponsored content placements
• Placement on email is determined based on when full payment is received
• IFT will send email to approximately 34,000 IFT FIRST attendees and Food News Now newsletter subscribers on the weeks of July 12, 13, 14, 15 & 16

2025 performance:  

• Open Rate: 40% average 
• CTR:  .29% average 
  
  

DELIVERABLE SPECS  

• Headline: 100 characters (with spaces) max
• Body Copy: 200 characters (with spaces) max
• Image:
  • Dimensions: 500 px W x 500 px H 
  • Max File Size: 50kb 
  • File format: PNG, JPG, GIF (non-animated)
• URL: Provide a URL (with tracking codes) to link to headline and "Read More"
• Deadline: June 15, 2026

Opportunity Details:

• Email will include up to 3 sponsored content placements
• Placement on email is determined based on when contract and full payment is received
• IFT will send email to approximately 14,000 engaged prospects, including past attendees and IFT members.
• Headline: Max 100 Characters (with spaces)
• Body Copy – Max 200 Characters (with spaces)
• Image – 175x175, static jpg or gif, max size 50 KB
• Graphic ad hyperlinks to preferred URL
• Submit content two weeks prior to scheduled email date 

Highlight your brand and booth location by being the Premier Sponsor for all three of IFT's Daily Recap Videos, distributed on social media and in the IFT daily show recap email.

Sponsorship Includes: 

• Company Name, Logo, and booth number on the screen for ~4 seconds at the beginning of each video

2024 Performance 

• 41,000+ Impressions on social channels
• 34,000+ Unique distribution in our Daily show email recaps each day of the show (3 days)
• Estimated total impressions: 140,000

Click here to play: Examples from 2024

Our mobile app is a comprehensive and highly popular resource for attendees. Get your brand in front of our online audience. Banner will appear on the footer of the home screen and online planner.

• The Banner ad will rotate with up to 3 other sponsor ads
• Banner does not have a URL/link
• Estimated Impressions: 15,000 (per ad with 3 sponsors)

DELIVERABLE SPECS  

• Dimensions: 1080 x 195px
• Format: PNG, JPG, GIF (non-animated)
• Max File: 300kb
• Deadline: April 20, 2026

Our mobile app is a comprehensive and highly popular resource for attendees. Get your brand in front of our online audience. Sponsor's banner ad will appear at the top of these pages on the app and online planner:

• My event
• Exhibitors
• Agenda  
• Attendees  
• Product Showroom  
• Speakers
• Posters  
• FAQ / Help Desk 

Estimated Impressions: 110,000

DELIVERABLE SPECS

• Dimensions: 2520 x 180 px / 720 x180 px 
• Format: PNG, JPG, GIF (non-animated).
• Max File: 1MB
• URL: Provide a URL (with tracking codes) to link (or link to company page on app)
• Deadline: June 1, 2026

Our mobile app is a comprehensive and highly popular resource for attendees. Get your brand in front of our online audience. Have your brand featured front and center on the app homepage for all attendees to see.

• Estimated Impressions: 50,000
• Average CTR: 0.2%

DELIVERABLE SPECS  

• Dimensions: 1080 x 380px
• Format: PNG, JPG, GIF (animated ok).
• Max File: 300kb
• URL: Provide a URL (with tracking codes) to link 
• Deadline: April 20, 2026

Our mobile app is a comprehensive and highly popular resource for attendees. Get your brand in front of our online audience. Your products will be seen in a dedicated section of the app where brands can display products for attendees to browse. 

This feature will help attendees to:   

• Find AI suggestions   
• Simplify their search thanks to advanced filters 
• Display multiple product categories 
• Bookmark relevant items as favorites
• All the interactions above will provide you with qualified insights from your audience and their interests.

Estimated Impressions: 4,500 (for the whole showroom) 

DELIVERABLE SPECS  

• Product Name: 120 characters or less
• Product Description: 2,000 characters or less
• Images: Up to 20 images
  • Dimensions: 400x400 px
  • Format: JPG or PNG
• Deadline: May 18, 2026

Our mobile app is a comprehensive and highly popular resource for attendees. Get your brand in front of our online audience. Your products will be seen in a dedicated section of the app where brands can display products for attendees to browse. 

This feature will help attendees to:   

• Find AI suggestions   
• Simplify their search thanks to advanced filters 
• Display multiple product categories 
• Bookmark relevant items as favorites
• All the interactions above will provide you with qualified insights from your audience and their interests.

Estimated Impressions: 4,500 (for the whole showroom) 

DELIVERABLE SPECS (per product)  

• Product Name: 120 characters or less
• Product Description: 2,000 characters or less
• Images: Up to 20 images
  • Dimensions: 400x400 px
  • Format: JPG or PNG
• Deadline: May 18, 2026

Our mobile app is a comprehensive and highly popular resource for attendees. Get your brand in front of our online audience.

• Sent to all attendees who have downloaded the app. Actual open/viewed numbers will depend on whether attendees actively check the app on their device.
• Average View Rate: 8% (attendees who view the notification) 
• Average Open Rate: 8.33% (attendees who view the notification/click through)

DELIVERABLE SPECS  

• Subject Line: 120 characters or less
• Notification Message (this is the message that is pushed to your phone’s popup dialogue to link back to the app’s full message): 250 characters (with spaces) max 
• App Page/Session Page: Link the message back to your session page, exhibit page, or anywhere else you’d like to send viewers.
• Deadline: May 18, 2026

Our mobile app is a comprehensive and highly popular resource for attendees. Get your brand in front of our online audience. Sponsor's full-screen advertisement is presented to the user each time the app is opened.  

DELIVERABLE SPECS  

• Dimensions: 1080 x 1920 px
• Format: PNG, JPG, GIF (non-animated).
• Max File: 1MB
• Deadline: April 20, 2026

Package includes: 

• 20 Edited Photos of booth presence, customer interactions, etc.  
• 20 Second Sizzle Reel of your on-site presence at IFT FIRST, highlighting booth displays, customer interactions, etc. 

Sample sizzle reel: 

Deliver a customized message to IFT FIRST Annual Event and Expo attendees through this exclusive opportunity. Email is sent to approximately 5,000-7,500 IFT FIRST registrants. IFT reserves the right to review and approve email material and will send email on behalf of the sponsor(s). IFT will supply a report after the show, but will not share email addresses or other contact information with the sponsor. 

• Sent week of July 20th  
• The “from” address in email will appear as “IFT (noreply@ift.org)”

2025 performance:  

• Open Rate: 17.8% average 
• CTR:  .4% average 

DELIVERABLE SPECS  

• Format: HTML zipped file (with images included).  Include a PDF version for IFT review. 
• Dimensions: 600 px wide (no height restrictions)
• Deadline: June 15, 2026

Deliver a customized message to IFT FIRST Annual Event and Expo attendees through this exclusive opportunity. Email is sent to approximately 5,000-7,500 IFT FIRST registrants. IFT reserves the right to review and approve email material and will send email on behalf of the sponsor(s). IFT will supply a report after the show, but will not share email addresses or other contact information with the sponsor. 

• Sent week of July 27th  
• The “from” address in email will appear as “IFT (noreply@ift.org)”

2025 performance:  

• Open Rate: 17.8% average 
• CTR:  .4% average 

DELIVERABLE SPECS  

• Format: HTML zipped file (with images included).  Include a PDF version for IFT review. 
• Dimensions: 600 px wide (no height restrictions)
• Deadline: July 6, 2026

Deliver a customized message to IFT FIRST Annual Event and Expo attendees through this exclusive opportunity. Email is sent to approximately 5,000-7,500 IFT FIRST registrants. IFT reserves the right to review and approve email material and will send email on behalf of the sponsor(s). IFT will supply a report after the show, but will not share email addresses or other contact information with the sponsor. 

• Sent week of August 3rd  
• The “from” address in email will appear as “IFT (noreply@ift.org)”

2025 performance:  

• Open Rate: 17.8% average 
• CTR:  .4% average 

DELIVERABLE SPECS  

• Format: HTML zipped file (with images included).  Include a PDF version for IFT review. 
• Dimensions: 600 px wide (no height restrictions)
• Deadline: July 6, 2026

Deliver a customized message to IFT FIRST Annual Event and Expo attendees through this exclusive opportunity. Email is sent to approximately 5,000-7,500 IFT FIRST registrants. IFT reserves the right to review and approve email material and will send email on behalf of the sponsor(s). IFT will supply a report after the show, but will not share email addresses or other contact information with the sponsor. 

• Sent week of August 10th  
• The “from” address in email will appear as “IFT (noreply@ift.org)”

2025 performance:  

• Open Rate: 17.8% average 
• CTR:  .4% average 

DELIVERABLE SPECS  

• Format: HTML zipped file (with images included).  Include a PDF version for IFT review. 
• Dimensions: 600 px wide (no height restrictions)
• Deadline: July 6, 2026

Deliver a customized message to IFT FIRST Annual Event and Expo attendees through this exclusive opportunity. Email is sent to approximately 5,000-7,500 IFT FIRST registrants. IFT reserves the right to review and approve email material and will send email on behalf of the sponsor(s). IFT will supply a report after the show, but will not share email addresses or other contact information with the sponsor. 

• Sent week of July 6th  
• The “from” address in email will appear as “IFT (noreply@ift.org)”

2025 performance:  

• Open Rate: 24% average 
• CTR:  .16% average 

DELIVERABLE SPECS  

• Format: HTML zipped file (with images included).  Include a PDF version for IFT review. 
• Dimensions: 600 px wide (no height restrictions)
• Deadline: June 15, 2026

Deliver a customized message to IFT FIRST Annual Event and Expo attendees through this exclusive opportunity. Email is sent to approximately 5,000-7,500 IFT FIRST registrants. IFT reserves the right to review and approve email material and will send email on behalf of the sponsor(s). IFT will supply a report after the show, but will not share email addresses or other contact information with the sponsor. 

• Sent week of June 29th  
• The “from” address in email will appear as “IFT (noreply@ift.org)”

2025 performance:  

• Open Rate: 24% average 
• CTR:  .16% average 

DELIVERABLE SPECS  

• Format: HTML zipped file (with images included).  Include a PDF version for IFT review. 
• Dimensions: 600 px wide (no height restrictions)
• Deadline: June 8, 2026

Banner appears at the top of registration confirmation, badge confirmation, and preshow attendee information emails sent to attendees (visitors and exhibitors).  

DELIVERABLE SPECS  

• Dimensions: 600 x 150 px
• Format: PNG, JPG, GIF (non-animated). Transparent background preferred
• Max File: 50kb
• URL: Provide a URL (with tracking codes) to link
• Deadline: February 2, 2026

Sponsor advertisement appears at the top and in the footer of each page on IFT FIRST’s registration website in the online registration process.  

DELIVERABLE SPECS  

• Dimensions:
  • Desktop/Tablet: 500x250 px
  • Mobile: 360x100 px
• Format: PNG, JPG, GIF (non-animated). Transparent background preferred
• Max File: 50kb
• Deadline: February 6, 2026

Capture the attention of thousands of IFT FIRST attendees as they ride shuttle buses to and from the event. This opportunity will allow you to play a 3-minute video on at least 60% of our IFT FIRST shuttle buses.

DELIVERABLE SPECS  

• DVD Format: +R DVD 
• Quantity: 54 DVDs 
• Video Length: 3 minutes (IFT suggests creating a video without audio).
• Shipping: Sponsor will ship to IFT Advanced Warehouse by deadline.
• Deadline: June 19, 2026