Mobile App Push Notifications
- Sent to all attendees who have downloaded the app. Actual open/viewed numbers will depend on whether attendees actively check the app on their device.
- Average View Rate: 8% (attendees who view the notification)
- Average Open Rate: 8.33% (attendees who view the notification/click through)
DELIVERABLE SPECS
- Subject Line: 120 characters or less
- Notification Message (this is the message that is pushed to your phone’s popup dialogue to link back to the app’s full message): 250 characters (with spaces) max
- App Page/Session Page: Link the message back to your session page, exhibit page, or anywhere else you’d like to send viewers.
- Deadline: May 18, 2026