Build buzz around your speaking engagement and raise your profile as a thought leader at IFT FIRST by promoting your session to IFT’s media network and online community. As part of this special package, IFT will create and distribute a press release promoting your session, include your session in a Highlights email sent to registered IFT FIRST attendees, and run advertisements for your session on our LinkedIn and X/Twitter channels. Social media posts will run approximately three weeks prior the event.
| Channel | Impressions / Open Rate | CTR |
|---|
| LinkedIn | 1,800 Impressions | 72% |
| X/Twitter | 300 Impressions | 1% |
| Press Release | 1,660 Impressions | 16% |
| Highlights Email | 25% Open Rate (avg) | 0.13% (avg) |
DELIVERABLE SPECS
LinkedIn Post
- Headline: Max 200 Characters (with spaces)
- Body Copy – Max 600 Characters (with spaces)
- Include: Name of session, “#IFTFIRST”
- IFT will add link to the Session page on the mobile app
- Image
- Format: PNG or JPG
- Dimensions: 1200 x 628px
- Max File: 5MB
X/Twitter Post
- Body Copy – Max 280 Characters (with spaces)
- Include: “#IFTFIRST”
- IFT will add link to the Session page on the mobile app
- Image
- Format: PNG or JPG
- Dimensions: 1200 x 628px
- Max File: 5MB
Press Release (shared)
- Company Name
- Session Title
- Session Description: 200 words
- URL: Company page (IFT will also link to the Session page on the mobile app)
Email (shared)
- Company Name
- Company Logo: 500x500 px/JPG or PNG format
- Company Booth #
- Text: 75 words max (IFT will include link to the Session page on the mobile app)
Deadline: June 1, 2026 (all deliverables)
